HighLevel Pricing: $97 vs $297 vs $497 Plans Explained
HighLevel currently lists three core monthly plans: Starter at $97, Unlimited at $297, and Agency Pro at $497. The platform also lists annual pricing and a 14 day trial. usage based services can add costs beyond the base subscription.
| Plan | Current base price | Best fit | Key distinction |
|---|---|---|---|
| Starter | $97/mo | Solo marketers, small operators, early agencies | 3 sub accounts, unlimited contacts and users, core features |
| Unlimited | $297/mo | Growing agencies | Unlimited sub accounts, basic API access, supported phone/email rebilling without markup |
| Agency Pro | $497/mo | Agencies building SaaS style offers | SaaS Mode, automated sub account creation, supported rebilling with markup, advanced API access |
Costs beyond the monthly plan
Base-plan pricing is only one layer. HighLevel's current support documentation describes separate pricing or usage charges for products such as AI, phone services and premium workflow executions. Model total cost around your expected messaging, calling, AI and automation volume rather than assuming the subscription covers every unit of usage.
Starter vs Unlimited
The biggest practical difference is sub account capacity. Starter currently includes three sub accounts, while Unlimited is designed around an unlimited sub account model. That difference matters far more to an agency than to a single business using one account.
Unlimited vs Agency Pro
Agency Pro is primarily about turning the platform into a more packaged client offering: SaaS Mode, automated account creation, advanced API access, and supported usage rebilling with markup are the notable commercial differences currently advertised.
How to choose
- Choose based on account structure first: how many businesses or clients need separate environments?
- Then decide whether SaaS Mode and markup rebilling are part of your business model.
- Finally estimate usage based costs for communication, AI and premium automation activity.
Three simple pricing scenarios
A single business
If you only need one operating environment, Starter may cover the account structure you need. Compare the monthly fee with the separate CRM, funnel, scheduling, and automation tools it could replace.
A growing agency
Unlimited becomes more relevant when you need many client sub accounts. At that point, account capacity can matter more than small feature differences.
An agency selling software access
Agency Pro is the plan to examine when SaaS Mode, automated account creation, and supported markup on rebilled usage are part of the business model.
Build a realistic monthly estimate
Start with the base plan. Then estimate communication volume, phone usage, AI usage, premium workflow activity, and any outside tools you will keep. Compare that total with the stack you use today. This gives you a better answer than comparing subscription prices alone.
Questions to answer before upgrading
- How many separate business or client accounts do you need?
- Will you resell software access or simply manage marketing services?
- Do you need advanced API access?
- Which usage based services will be active every month?
- Which existing subscriptions can you realistically cancel?
Test the workflow before choosing a long-term plan
A 14 day trial is currently advertised. Build one real pipeline and one real follow-up workflow so your decision is based on operating fit, not a feature checklist.
Start Your HighLevel TrialPricing checked against HighLevel's official pricing/support materials in September 2026. Verify current terms before purchase.